Lucky Charms aren’t as popular with kids as they used to be, and General Mills is looking to change that. Following the trend of DIY and STEM-related toys, the Magic Maker Pen is a 3D printing pen that uses replaceable marshmallow cartridges to allow kids to let their imagination run free!
My role in this project included:
Brainstorming & Ideation
Concept Iteration & Refinement
3D Modeling
3D Printing
Keyshot Renders
Product innovation lab is a collaborative class at the University of Minnesota. My team consisted of myself, a digital designer, a computer science student, a business student, and an engineering student as well as design and engineering mentors.
After 6 weeks of brainstorming, trend analysis, and market research, my team and I started designing a marshmallow 3D printing pen using an actuator
When we pitched the pen idea to General Mills, they loved it and wanted us to move forward with a razorblade-type business model, so we designed removable (and recyclable) cartridges
According to Lucky Charms’ brand narrative, each marshmallow is said to give Lucky the Leprechaun different powers, so we decided that each color cartridge should give those same powers.
The prototype was made of entirely 3D-printed parts, all of which I printed myself